How to use:
- Click a page button below to load v1 (left) and v2 (right) side-by-side
- Both panels scroll independently — match a section visually then scroll both to compare
- Open either iframe in a new tab using the action links beneath
- Metrics block summarizes neuro-bolds, CTAs, images, and length deltas per page
v1 · Home (current production preview)
v1v2 · Home (rewrite per Paul feedback)
v2Page Metrics · Home
Neuro-bolds
0
13
+13 strategic phrases
CTAs (distributed)
2
8
+6 · dual-audience pattern
Hero + inline images
0
4
+4 images (hero + 2 inline + OG)
Image SEO schema
No
Yes
ImageObject JSON-LD per page
"46 additional states" / future-tense
3 violations
0
Removed all phase-language
Audience-tier addressed
1 (info-only)
2 (grief + planner)
Dual-card UX pattern
FAQ schema entries
5
4
Adjusted to remove "46 states" question
Page byte size (gzipped)
~13 KB
~9 KB
Smaller despite richer content
Defects fixed (Paul's verbatim 2026-05-18 morning feedback)
- ✅ "46 additional states / Phase 2-4 language" — DELETED. v2 says "nationwide directory" as present-tense fact.
- ✅ "No neuro-bolding" — 13-16 strategic neuro-bolds per page via
strong.nbwith gold-tinted underline. - ✅ "Weak CTAs" — 8 distributed CTAs per page (hero · summary · 2 audience-cards · mid-page · CTA-block · footer).
- ✅ "Target-audience copywriting missing" — Dual-card pattern: grief-mode primary card + pre-planning secondary card with differentiated copy.
- ✅ "No fucking images" — Hero + 2 inline + OG + badge per page · brand-canon imagery from IHPE template library · ImageObject schema.
- ✅ "URL polish" — Documented decision matrix at URL_DECISIONS.md · recommends Option C (clean canonical + 301 redirects from keyword-rich URLs).
Verification checks
- HTTP 200 on all 4 v2 preview URLs · verified 2026-05-18
- Future-tense violations: 0 (verified by grep)
- HTML validity: passes html.parser round-trip
- Mobile responsive: CSS grid + media queries at 640px / 760px / 960px breakpoints
- Dark-mode support:
@media (prefers-color-scheme: dark)palette swap (cream → deep-lavender bg, lavender text) - Accessibility: semantic HTML5, alt text on all images, aria-label on breadcrumb nav, focus states on CTAs
- Lavender brand canon: enforced (per
feedback_ihpe_creative_canon_2026-05-16)